Values & Capitalism
Values and Capitalism approached me to help them increase engagement with their users. Their analytics indicated that although they were receiving a fair amount of traffic, they were unable to turn that traffic into increased shares across social media platforms. My process included first taking inventory of their website through an evaluation, reporting on the findings and then writing and conducting usability tests based on their key audience. Those findings were immensely insightful for the team at V&C and it informed the sketches that I delivered to their internal team. The project also involved setting up reports for Google Analytics.